Persuasion: Reception and Responsibility by Charles U. Larson pdf epub fb2
Author: Charles U. LarsonTitle: Persuasion: Reception and Responsibility
ISBN: 0534149820
ISBN13: 978-0534149826
Other Formats: lit lrf lrf txt
Pages: 440 pages
Publisher: Wadsworth Publishing Co Inc; 6th edition (October 31, 1991)
Language: English
Category: Health, Fitness & Dieting
Size PDF version: 1428 kb
Size EPUB version: 1884 kb
Subcategory: Psychology & Counseling
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A text aimed at developing skills as consumers (rather than producers) of persuasive messages. Larson presents persuasion through examination of popular culture advertising, mass media and politics, and provides ample coverage of research.