Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series) pdf epub fb2

Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series) by Yukio Ohsawa, Katsutoshi Yada pdf epub fb2

Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series) Author: Yukio Ohsawa, Katsutoshi Yada
Title: Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
ISBN: 1420070193
ISBN13: 978-1420070194
Other Formats: lrf mobi doc azw
Pages: 336 pages
Publisher: Chapman and Hall/CRC; 1 edition (January 26, 2009)
Language: English
Category: Computers & Technology
Size PDF version: 1549 kb
Size EPUB version: 1382 kb
Subcategory: Networking & Cloud Computing




Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.