Direct Marketing: Strategy, Planning, Execution pdf epub fb2

Direct Marketing: Strategy, Planning, Execution by Edward L. Nash pdf epub fb2

Direct Marketing: Strategy, Planning, Execution Author: Edward L. Nash
Title: Direct Marketing: Strategy, Planning, Execution
ISBN: 0071352872
ISBN13: 978-0071352871
Other Formats: azw mobi lit rtf
Pages: 600 pages
Publisher: McGraw-Hill Education; 4 edition (January 21, 2000)
Language: English
Category: Business & Money
Size PDF version: 1806 kb
Size EPUB version: 1604 kb
Subcategory: Marketing & Sales




The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.