Business Strategy: An Introduction pdf epub fb2

Business Strategy: An Introduction by John Grieve Smith pdf epub fb2

Business Strategy: An Introduction Author: John Grieve Smith
Title: Business Strategy: An Introduction
ISBN: 0631139869
ISBN13: 978-0631139867
Other Formats: mbr lrf docx rtf
Pages: 208 pages
Publisher: Blackwell Publishers (July 11, 1985)
Language: English
Category: Business & Money
Size PDF version: 1856 kb
Size EPUB version: 1835 kb
Subcategory: Management & Leadership




This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.