eBook Business & Money Customer-Centered Strategy: Thinking Strategically About Your Customers (Millennium Manager) pdf epub fb2

Customer-Centered Strategy: Thinking Strategically About Your Customers (Millennium Manager) by Mark Jenkins pdf epub fb2

Author: Mark Jenkins
Title: Customer-Centered Strategy: Thinking Strategically About Your Customers (Millennium Manager)
ISBN: 0273630040
ISBN13: 978-0273630043
Other Formats: rtf azw lit mbr
Pages: 224 pages
Publisher: Ft Pr (September 1, 1997)
Language: English
Category: Business & Money
Size PDF version: 1358 kb
Size EPUB version: 1624 kb
Subcategory: Marketing & Sales

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Customer-Centered Strategy: Thinking Strategically About Your Customers (Millennium Manager) by Mark Jenkins
PDF version

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Customer-Centered Strategy: Thinking Strategically About Your Customers (Millennium Manager) by Mark Jenkins
FB2 version

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Customer-Centered Strategy: Thinking Strategically About Your Customers (Millennium Manager) by Mark Jenkins
EPUB version

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"An invaluable up-to-date guide on a subject of the highest priority for today's managers."- Peter Doyle, Warwick Business SchoolThis book gives you the tools to think with foresight and creativity, in order to anticipate future customer needs and the vision to see how your organization needs to change in order to meet these future customer needs.Author :Mark Jenkins is senior lecturer in strategic management at Cranfield School of Management. He is an experienced writer and is co-editor of The Journal of Marketing Practice.