Strategies for Asia Pacific pdf epub fb2

Strategies for Asia Pacific by P Lassere pdf epub fb2

Strategies for Asia Pacific Author: P Lassere
Title: Strategies for Asia Pacific
ISBN: 0732936640
ISBN13: 978-0732936648
Other Formats: lrf azw doc mobi
Pages: 400 pages
Publisher: Macmillan Education Australia (January 15, 1996)
Language: -
Category: Business & Money
Size PDF version: 1334 kb
Size EPUB version: 1543 kb
Subcategory: International




This unique book stresses the importance of the Asia Pacific region in the context of international strategies of the firm. With Western interest in Asia growing, there is a need for Western firms to boost their position both in Asia and against Asian competition and also to increase their understanding of Asian firms and business cultures. The book argues that, at present, Western firms are not using their strengths to the full in the world's most dynamic region and that their weakness in both competing and cooperating with Asian firms will have a negative impact on their overall competitiveness in global markets. These companies are advised to approach their operations in Asia strategically and are encouraged to question many of their traditional Western business assumptions, thereby adopting a more regional style of management.