Unleashing the Ideavirus by Seth Godin pdf epub fb2
Author: Seth GodinTitle: Unleashing the Ideavirus
ISBN: 074322065X
ISBN13: 978-0743220651
Other Formats: lrf doc azw mobi
Pages: 224 pages
Publisher: Simon & Schuster Ltd (January 2, 2002)
Language: English
Category: Business & Money
Size PDF version: 1385 kb
Size EPUB version: 1624 kb
Subcategory: Marketing & Sales
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Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.