Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) pdf epub fb2

Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) by Sherry Devereaux Ferguson pdf epub fb2

Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) Author: Sherry Devereaux Ferguson
Title: Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)
ISBN: 0761915311
ISBN13: 978-0761915317
Other Formats: azw doc lrf docx
Pages: 312 pages
Publisher: SAGE Publications, Inc; 1 edition (May 11, 2000)
Language: English
Category: Business & Money
Size PDF version: 1313 kb
Size EPUB version: 1864 kb
Subcategory: Marketing & Sales




Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.