In Search of European Excellence pdf epub fb2

In Search of European Excellence by Robert Heller pdf epub fb2

In Search of European Excellence Author: Robert Heller
Title: In Search of European Excellence
ISBN: 0002557851
ISBN13: 978-0002557856
Other Formats: doc docx txt mbr
Pages: 320 pages
Publisher: HarperCollins Business (June 24, 1997)
Language: English
Category: Business & Money
Size PDF version: 1519 kb
Size EPUB version: 1395 kb
Subcategory: Management & Leadership




Europe is being transformed by the most sweeping economic changes since the triumphs of post-war recovery. Europe's business leaders are restructuring, expanding and forming alliances that are redrawing the maps in a series of highly competitive moves. Yet the public perception is that European business lags far behind America and Asia. The reality is that the brainpower leading Europe's top companies is creating a new kind of company: flexible, adventurous, responsive and constantly improving. This work penetrates and analyses the heart of European management and identifies the key strategies behind the success of the leading forces in European business including Marks & Spencer, ICL, Nokia, Unilever and Heineken.