Marketing Research: Update Edition with SPSS 12.0 (4th Edition) pdf epub fb2

Marketing Research: Update Edition with SPSS 12.0 (4th Edition) by - pdf epub fb2

Marketing Research: Update Edition with SPSS 12.0 (4th Edition) Author: -
Title: Marketing Research: Update Edition with SPSS 12.0 (4th Edition)
ISBN: 0131643967
ISBN13: 978-0131643963
Other Formats: mobi lrf doc docx
Pages: -
Publisher: Prentice Hall; 4 edition (September 10, 2004)
Language: English
Category: Business & Money
Size PDF version: 1441 kb
Size EPUB version: 1350 kb
Subcategory: Marketing & Sales




For the introductory marketing research course.The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS (R) Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).