No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money pdf epub fb2

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money by Dan S. Kennedy pdf epub fb2

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money Author: Dan S. Kennedy
Title: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
ISBN: 1599184508
ISBN13: 978-1599184500
Other Formats: lit doc mbr docx
Pages: 240 pages
Publisher: Entrepreneur Press; 1 edition (November 13, 2012)
Language: English
Category: Business & Money
Size PDF version: 1656 kb
Size EPUB version: 1653 kb
Subcategory: Marketing & Sales




For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.