Enduring Passion: The Story of the Mercedes-Benz Brand
Enduring Passion: The Story of the Mercedes-Benz Brand by Leslie Butterfield
Enduring Passion: The Story of the Mercedes-Benz Brand Author: Leslie Butterfield
Title: Enduring Passion: The Story of the Mercedes-Benz Brand
ISBN: 047001802X
ISBN13: 978-0470018026
Other Formats: docx mbr txt lrf
Pages: 272 pages
Publisher: Wiley; 1 edition (December 6, 2005)
Language: English
Category: Business & Money
Size PDF version: 1562 kb
Size EPUB version: 1769 kb
Subcategory: Marketing & Sales




The three-pointed star. Magic. Mystique. Mercedes-Benz.

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.