New Products Management pdf epub fb2

New Products Management by - pdf epub fb2

New Products Management Author: -
Title: New Products Management
ISBN: 0071244336
ISBN13: 978-0071244336
Other Formats: rtf doc lrf docx
Pages: 608 pages
Publisher: McGraw-Hill Publishing Co.; 8th edition (April 16, 2005)
Language: English
Category: Business & Money
Size PDF version: 1714 kb
Size EPUB version: 1865 kb
Subcategory: Marketing & Sales

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"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.