Business-to-Business Direct Marketing, Third Edition pdf epub fb2

Business-to-Business Direct Marketing, Third Edition by Tracy Emerick, Bernie Goldberg pdf epub fb2

Business-to-Business Direct Marketing, Third Edition Author: Tracy Emerick, Bernie Goldberg
Title: Business-to-Business Direct Marketing, Third Edition
ISBN: 1879644061
ISBN13: 978-1879644069
Other Formats: docx txt doc lrf
Pages: 502 pages
Publisher: Direct Marketing Pub; 3 edition (October 15, 1999)
Language: English
Category: Business & Money
Size PDF version: 1705 kb
Size EPUB version: 1510 kb
Subcategory: Marketing & Sales




The first complete book about business-to-business direct marketing completely updated and revised in October 1999. Over 500 pages, 10 chapters; Business-to-Business Direct Marketing; Direct Marketing Planning; Lead Generation Programs; Database; Promotion; Telemarketing; Telemarketing; Catalogs; Space Advertising; The Internet. The perfect book for the experienced business marketer as well as those just starting their first effort. This is the 3nd edition of the book.