Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension based on Real Options Analysis (Business-to-Business-Marketing) pdf epub fb2

Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension based on Real Options Analysis (Business-to-Business-Marketing) by - pdf epub fb2

Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension based on Real Options Analysis (Business-to-Business-Marketing) Author: -
Title: Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension based on Real Options Analysis (Business-to-Business-Marketing)
ISBN: 3824481952
ISBN13: 978-3824481958
Other Formats: docx txt azw lrf
Pages: 191 pages
Publisher: Deutscher Universitätsverlag; Softcover reprint of the original 1st ed. 2004 edition (September 29, 2004)
Language: English
Category: Business & Money
Size PDF version: 1302 kb
Size EPUB version: 1398 kb
Subcategory: Marketing & Sales




Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty.