Language of Business Strategy by - pdf epub fb2

Language of Business strategy examines and critiques the contemporary formulations of business strategy, including corporate, competitive and marketing strategy, and proposes a revised method of strategic thinking. Using a deconstruction of the current language of business strategy, coupled with extensive illustrative diagrams, The Language of Business Strategy aims to go beyond the existing concepts and frameworks towards a deeper, more creative and generative understanding of strategy, rather than a mind set cluttered with traditional static frameworks. Features include: an analysis of classic business strategy concepts a summary and critique of marketing frameworks a critique of strategic metaphors problems with existing approaches to business strategy thinking new business strategy frameworks.