Manager's Guide to Online Marketing (Briefcase Books) pdf epub fb2

Manager's Guide to Online Marketing (Briefcase Books) by Jason Weaver pdf epub fb2

Manager's Guide to Online Marketing (Briefcase Books) Author: Jason Weaver
Title: Manager's Guide to Online Marketing (Briefcase Books)
ISBN: 0071801871
ISBN13: 978-0071801874
Other Formats: azw doc rtf lrf
Pages: 224 pages
Publisher: McGraw-Hill Education; 1 edition (February 5, 2013)
Language: English
Category: Business & Money
Size PDF version: 1869 kb
Size EPUB version: 1527 kb
Subcategory: Marketing & Sales


Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques