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Technology

TikTok launches AI-powered video platform to advertisers globally
TikTok app logo on digital screen

Published : 3 weeks ago, on

(Reuters) – ByteDance-owned TikTok on Thursday announced the global availability of its generative AI video creation platform, Symphony Creative Studios, to all advertisers, as the short-video app looks to boost its ad business.

Earlier this year at the TikTok World Product Summit, the social media platform unveiled a new creative content suite called ‘Symphony’ with an aim to help businesses, creators and agencies customize high-quality and engaging content tailored to their brands.

The suite includes Symphony Creative Studios, Symphony Assistant, Symphony Digital Avatars and TikToK ads manager.

Symphony Creative Studios, which also includes a virtual assistant, helps users automate tasks to create content on the platform.

It offers features such as turning text inputs into videos and generating previews that can be edited to finalize the content, remixing, digital avatar creation, translation and more on TikTok, the company said.

TikTok is the latest tech company to incorporate AI-generated features in its ad business as it looks to attract more brands and marketers.

 

(Reporting by Priyanka.G in Bengaluru; Editing by Vijay Kishore)

 

Jesse Pitts has been with the Global Banking & Finance Review since 2016, serving in various capacities, including Graphic Designer, Content Publisher, and Editorial Assistant. As the sole graphic designer for the company, Jesse plays a crucial role in shaping the visual identity of Global Banking & Finance Review. Additionally, Jesse manages the publishing of content across multiple platforms, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.

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