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Britons spent $4.6 billion online over Black Friday/Cyber Monday period, says Adobe
Women walking past Black Friday sale signs.

Published : 5 days ago, on

LONDON (Reuters) – British shoppers spent 3.63 billion pounds ($4.6 billion) online over the Black Friday/Cyber Monday (Nov. 29-Dec. 2) period, a 5.2% increase year-on-year, according to data from Adobe Analytics published on Tuesday.

UK retailers were looking to the discount weekend to kick start trading in the run up to Christmas after official data showed sales fell by much more than expected in October.

Industry data for November, but excluding Black Friday, was also lacklustre, suggesting shoppers under pressure from rising energy bills were holding out for better deals.

The Adobe data showed UK consumers spent 1.12 billion pounds online, up 7.2%, on Black Friday and 926 million pounds online, up 5.1%, on Cyber Monday.

Separate data from Barclays, also published on Tuesday, showed Black Friday retail transactions from both online and physical trading increased 9.5% in comparison to Black Friday 2023.

U.S. shoppers made roughly $10.8 billion in purchases online on Black Friday, Adobe data published on Saturday showed.

($1 = 0.7890 pounds)

 

(Reporting by James Davey; editing by Sarah Young)

 

Jesse Pitts has been with the Global Banking & Finance Review since 2016, serving in various capacities, including Graphic Designer, Content Publisher, and Editorial Assistant. As the sole graphic designer for the company, Jesse plays a crucial role in shaping the visual identity of Global Banking & Finance Review. Additionally, Jesse manages the publishing of content across multiple platforms, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.

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