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Technology

EU watchdog probes Nvidia hardware bundling as it scrutinises Run:ai deal
NVIDIA AI Summit event banner glowing in dark room.

Published : , on

By Foo Yun Chee

BRUSSELS (Reuters) – EU antitrust regulators are asking Nvidia customers if they have been offered discounts to buy the company’s graphics processing unit (GPU) software products together with its hardware as they scrutinise its $700 million bid for Run:ai.

In a questionnaire seen by Reuters, the EU watchdog focused on potential practices that could tighten Nvidia’s grip on GPUs, where it has a near-monopoly with an 84% market share, far ahead of rivals Intel and AMD.

GPUs are chips that break down a computer task into smaller pieces and process them together. They are highly sought after by technology companies for their data centres, by video game console makers, and even by bitcoin miners.

The European Commission, which acts as the European Union’s competition enforcer, has previously warned that the deal threatens competition in markets where the two companies operate and has set a Dec. 20 deadline for its preliminary review.

“Does a company that offers a bundle of GPU Orchestration Software and hardware/GPU have a competitive advantage?” the Commission document asked Nvidia customers.

“To your knowledge, have end-users been required or induced (for example, with discounts) to purchase GPU Orchestration Software as a bundle together with software or other hardware?”

Respondents were also asked about the impact of the deal on their business if Nvidia were to run Run:ai as open-source.

Nvidia was not immediately available for comment.

 

(Reporting by Foo Yun Chee; Editing by Alexander Smith)

 

Jesse Pitts has been with the Global Banking & Finance Review since 2016, serving in various capacities, including Graphic Designer, Content Publisher, and Editorial Assistant. As the sole graphic designer for the company, Jesse plays a crucial role in shaping the visual identity of Global Banking & Finance Review. Additionally, Jesse manages the publishing of content across multiple platforms, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.

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