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SAS named a leader in inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs
SAS named a leader in inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Published : 7 years ago, on

SAS is named a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs1. This is an inaugural report from the analyst firm with SAS positioned highest on the ‘ability to execute’ axis.

“Technology has completely changed the way we interact with our customers, but it has also given us the opportunity to create a seamless experience across all the brand touch points, from mobile applications to physical stores,” said Tiffany Carpenter, Head of Customer Intelligence at SAS UK & Ireland.

“Leveraging analytics will allow marketers across the globe to enhance the customer experience by predicting possible purchases and interests, which allows for a truly personalised omnichannel experience. SAS® Customer Intelligence paves the way for marketers to make the most of their customer data to produce actionable insights and achieve the optimum customer experience.”

Powered by advanced analytics, SAS Customer Intelligence 360 allows marketers to optimise every phase of the customer journey. The marketing hub enables users to plan, analyse, manage and track with a single 360-degree view of the customer. SAS Customer Intelligence 360 offers marketers the ability to:

  • Track and understand customer behaviour across digital and non-digital interactions
  • Create and determine the ideal messages and channels that encourage a customer to act
  • Test and learn to continuously improve customer journeys
  • Recommend and personalise customer experiences that deliver the right message to the right people at the right time.
  • Apply Artificial Intelligence to help determine the next best marketing action.

Learn more about delivering a seamless customer experience with SAS Customer Intelligence.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1Gartner, “Magic Quadrant for Multichannel Marketing Hubs,” Adam Sarner, Andrew Frank, et al., 24 April 2018.

Uma Rajagopal has been managing the posting of content for multiple platforms since 2021, including Global Banking & Finance Review, Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune. Her role ensures that content is published accurately and efficiently across these diverse publications.

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