Designing and Producing the Television Commercial
Designing and Producing the Television Commercial by Larry Elin, Alan Lapides
Designing and Producing the Television Commercial Author: Larry Elin, Alan Lapides
Title: Designing and Producing the Television Commercial
ISBN: 0205365388
ISBN13: 978-0205365388
Other Formats: lit azw docx mbr
Pages: 264 pages
Publisher: Pearson; 1 edition (August 28, 2003)
Language: English
Category: Business & Money
Size PDF version: 1824 kb
Size EPUB version: 1439 kb
Subcategory: Marketing & Sales




Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.