Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do by Merry Baskin, Mark Earls, Dominic Mills
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do Author: Merry Baskin, Mark Earls, Dominic Mills
Title: Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
ISBN: 0749436786
ISBN13: 978-0749436780
Other Formats: rtf txt azw mobi
Pages: 212 pages
Publisher: Kogan Page (January 1, 2003)
Language: English
Category: Business & Money
Size PDF version: 1299 kb
Size EPUB version: 1379 kb
Subcategory: Marketing & Sales




The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences.